Checking
Into Condo-Hotels
ORLANDO, Fla. – Dec. 5, 2006 – Once you’ve
hit the big time, there are certain perks you become
entitled to enjoy: first-class travel, better
bottles of wine, a garage full of expensive cars,
and a vacation home. But all too often this last
luxury takes the shape of a seasonal ski lodge or
beach house, usually a good distance from your
primary residence.
Before
too long, you realize that you are paying to keep up
a place 12 months of the year when you spend a
fraction of your time there. Do the math. You’re a
smart person. Does that make sense?
What
if, instead, you had the opportunity to have a place
of your own but one that would make you money when
you aren’t using it? Better yet, what if, when you
were in residence, you not only enjoyed all the
comforts of home but all the comforts of a hotel as
well?
If
that sounds good to you, you may want to consider
buying a property in a condo-hotel. A relatively new
concept, condo-hotels, as the term implies, allow
buyers to own an apartment unit in a hotel.
As
with any condo, buyers share costs for the upkeep of
common areas but maintain ownership of their own
unit – but with the added advantage of being able
to get a maid to change the sheets or room service
to send up a trolley full of sandwiches day or
night.
Today,
across North America there are roughly 350
condo-hotels in existence or in development,
according to the National Association of Condo Hotel
Owners [NACHO]. New project openings for
condo-hotels are set to accelerate over the next
year, with 27 opening in the second half of 2006, 37
scheduled for 2007, and 39 slated to open in 2008,
according to Lodging Econometrics, a Portsmouth [N.H.]
hotel industry research firm. In total, 103 projects
with a planned 23,143 condo-hotel units are in the
pipeline.
Boomer
boom
As
with much of the real estate market, the condo-hotel
segment has become overheated. Lodging Econometrics
expects rising construction costs, an impending
economic slowdown, and overheated development to
lead to some project cancellations. Others are
placing their bets on the 75 million baby
boomers-turned-empty nesters who are hitting their
financial peaks and looking to retire and downsize.
“As
the early 1970s consumer was to the condominium, the
baby boomer will be to the condo-hotel,” says
NACHO President and Chief Executive Officer Dante
Alexander. “A couple of years from now, we are
going to wish we had built more.”
If
you buy a piece of your favorite vacation
accommodation, you can expect to receive all the
services and amenities offered by the hotel during
your stay. These may include concierge service,
valet parking, room service, housekeeping, access to
a spa and fitness center, and fine dining. Hotel
management will also maintain the property.
When
you are not using your unit, you have the option of
placing it in a rental program that allows hotel
management to book your condo as if it were a
regular hotel room. Individual owners typically
receive 35 percent to 50 percent of the rental
income, which offsets property taxes, homeowners
association fees, mortgage debt, and insurance.
It’s a good deal for the developers because they
can offset much of the cost of development to the
condo owners.
With
ownership, some restrictions
But
there are some catches. For one, even though you may
“own” the property, your contract may not allow
you to occupy it as often as you like or even when
you like. In many cases, you may have to give the
hotel as much as 60 days’ notice to reserve your
room, and you may have as little as 30 days allotted
to you per year to use it. [Hotel residences, like
those being offered by the Plaza Hotel in New York,
allow owners to use their unit 365 days a year.]
For
many buyers, this isn’t a problem. Those
interested in condo-hotels are usually looking for a
second home, explains Joel Greene, a broker with
Miami-based Condo Hotel Center, an Internet broker
that sells condo-hotels in the preconstruction
stage. “They are in a position to travel more than
ever, and owning a second home ensures that they
will do this and is even a status symbol to some,
like owning a fancy car.”
People
who do not like to visit the same place year after
year, and those who can only get away from their
jobs on short notice, are not good candidates for
condo-hotels, says Greene.
Another
drawback is that, unlike a real home, you are not
allowed to decorate your unit the way you like.
While owners are given storage space to keep their
personal mementos and family pictures when they are
not in residence, they can’t, say, put in a new
kitchen or even, in most cases, repaint the bathroom
without permission from the hotel or the developer.
Break-even
investment
There
are two primary reasons for this. First, these are
still hotels and need to adhere to certain
consistent design standards within the property.
Second, to protect consumers, the U.S. Securities
& Exchange Commission forbids developers to use
return on investment as an incentive to buy a
condo-hotel unit. Because consumers can’t sink
money into renovating the property, the likelihood
of being able to flip it for a high multiple of the
original price is reduced.
“Do
not buy this if you are looking for good cash
flow,” Greene adds. “It’s a vacation home that
may happen to be an investment.” However, he
admits, “it is designed to break even.”
A
third drawback is liability. Once you own a
condo-hotel, you essentially become an hotelier of a
unit subject to the same threats as the highly
cyclical hotel industry, including competition,
hurricanes, and terrorism. If your beachfront
condo-hotel gets walloped by a hurricane or the
hotel goes out of business for any other reason, you
can’t just pack your bags and catch the next
flight out as you would as a normal hotel guest.
While
you may not have complete freedom to design or
choose your vacation getaway, what you will get is a
hassle-free home with world-class service in a
fabulous destination. And the newest condo-hotels
– reshaping skylines in Mexico, the Caribbean, and
Canada – are more elegant and extraordinary than
ever.
“They
may not ever take over roadside inns, but
[condo-hotels] represent a paradigm shift in modern
development,” says NACHO CEO Dante Alexander.
Luxury
properties galore
BusinessWeek.com
put together a list of some of the condo-hotels and
hotel residences that are generating the most buzz,
selling the most units, and seeing the fastest
appreciation in prices. Most of the featured
developments are under construction, while some
haven’t even broken ground yet. Others are
landmark hotels, such as the Plaza and Gramercy Park
hotels, both in Manhattan, which have undergone
complete renovations to include residences.
There
are colossal micro-cities in Las Vegas, ultra-luxury
escapes in Manhattan, and Venice-inspired “canal
communities” in the Bahamas and the Dominican
Republic.
While
many units in these four- and five-star hotel
developments will cost you upwards of $5 million,
you may be pleasantly surprised to see that a few,
like the Trump Ocean Resort in Baja, Mexico, start
in the mid-$200,000 range. The opportunity to own a
piece of oceanfront Trump property for that price
has units like these selling at warp speed,
according to the Condo Hotel Center’s Susan
Greene.
“We
pray every night for Donald’s continued good
health,” she says. “He’s going to help us
retire early.”
©
2006 The McGraw-Hill Cos., Maya Roney. All Rights
reserved.